Wimbledon and Google strawberry hits

It has been a vintage year for strawberries and demand has been exceptional so there have been concerns that Wimbledon might miss out on supplies of this very English tradition.

Even Google announced that online searches for strawberries and strawberry plants are at a seven year high.

Laurence Olins, chairman of British Summer Fruits, said: “There is absolutely no chance of a shortage at Wimbledon but this week is critical for the rest of the country.

If supermarkets do run out, consumers may have to switch to other fruits. “We do have a lot of raspberries,” Mr Olins said.

Sian Fromant, who runs a 25-acre farm in Wales that sells strawberry plants to gardeners, says demand from the capital has rocketed.

“We’ve been extremely busy recently, especially with orders from London and I think we are going to see a lot of varieties of strawberries run out early this year,” she said.

The early spring weather certainly confused a lot of fruit plants and many crops came earlier which meant that the Wimbledon strawberry season has been so unpredictable this year.

Strawberries grow in many countries all over the world  from the cool damp climate of Scotland to the heat of sunny Spain .Eating home grown strawberries from your garden is one of my favourite experiences of an English summer.

Strawberries are tolerant of most soil types and  with careful choice of variety and a greenhouse, fruit can be available for half the year. Bob Sherman, Garden Organic’s resident fruit expert, explains how.


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- who has written 872 posts on My Climate Change Garden.

I am not an experienced gardener - more of an enthusiastic amateur who learns by trial and error and who is keen to "manage" the effects of shifting weather patterns on my garden. Writing this blog is my passion and it has evolved over 12 years to inspire engagement with climate change outside our back doors, in our personal gardens and green spaces. My mission is to fertilise and expand this platform to grow a community of global gardeners communicating about the effects of climate change on our plants and exploring how each individual can make small changes in our lives to become more sustainable. The future of our gardens and #OurPlanet is in our hands - please plant your own seeds for our collective sustainable future.

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